Adidas is utilizing ENS subdomains

GM GM!

Finally back from vacation and am glad to get back into following the ENS space closely again. I have a lot of catching up to do!

Some big stuff happening, so let’s get into it.

• ENS.VISION started a new podcast hosted by Matt Garcia. They have released two episodes so far. One with ENS founder Nick Johnson and one with CEO of Unstoppable Domains Matthew Gould .

  • I haven’t gotten a chance to listen to either yet, but will do so shortly. I know I’ve been waiting for a long time to hear Nick interviewed by someone in the ENS community, so stoked to check that one out soon.

  • Nick interview: https://www.youtube.com/watch?v=yVool6JleKo&ab_channel=ENS.Vision

  • Matthew interview: https://www.youtube.com/watch?v=DPEvDqNl5M8&ab_channel=ENS.Vision

Speaking of Matthew Gould, he posted this on his Twitter account:

• I’m assuming he digs into what this means in the podcast mentioned above. There’s been a lot of pushback from the ENS community about the potential of a centralized company like UD corrupting the decentralized ethos of ENS.
  
  I’m willing to give them the benefit of the doubt at this point without knowing more. But will definitely be interested to see where this goes!

Adidas has started utilizing subdomains! This is what their head of product is using on his Twitter account.

• Adidas is one of the bigger Web2 brands to enter the NFT space, and to see them already utilizing subdomains is amazing. Can’t wait to see how they roll it out to holders and what they’ll do to encourage usage from the community. They have the resources to do some interesting things and make it worth it.

• The ENS team is in Tokyo for DAO TOKYO. And this time they brought the heat in terms of merch. They’re doing the ENS Cards again, which are fantastic giveaways.

  • While I didn’t get one at Eth Denver, I saw a few DAO members who had them from the prior year and they are really slick. Lucky to those able to make the even in Tokyo.

On to our main story!

The Future of Fan Clubs: How Artists Will Use ENS Subnames to Enhance Their Connection With Fans

By: Crystal Zurn

In a series of articles over the next few weeks, I will explore how various industries can utilize ENS subnames to engage with their fans and supporters. Today I am going to focus on the music industry and discuss a few ways that artists can use ENS to connect more deeply with their fans.

Revolutionizing Fan Engagement

As the music industry continues to evolve in the digital age, artists are constantly seeking innovative ways to connect with their fans. From exclusive access to digital content to personalized merchandise, the possibilities are endless. I'm going to use Eric Church as my example of how an artist could take advantage of this revolutionary technology.

Use Case #1: VIP

Eric Church's fan club is called the Church Choir. He could create a subdomain for his VIP fan club members, such as "vip.churchchoir.eth". Through this subname, he can offer:

• Early access to concert tickets

• VIP ticket packages

• Exclusive merchandise

• Limited edition items

• Meet and greet opportunities

• Members-only content such as live streams, Q&A sessions, and behind-the-scenes footage

• Personalized birthday or holiday greetings from Eric

By creating a subdomain specifically for his VIP fan club members, Eric would offer a personalized and exclusive experience that would ensure his fans feel special and valued.

Use Case #2: Events

Let's say that Eric Church is going on a new tour this summer and has 50 tour dates around the U.S. He could create "events.ericchurch.eth" and then create additional subnames under that domain such as "chicago.events.ericchurch.eth" or "redrocks.events.ericchurch.eth" for each of his tour stops.

When purchasing a ticket to the event, the fan would receive a POAP that would give them access to the subdomain that is specific to their show. Once they access the subdomain, they would unlock amazing features such as:

• Official photos from that night's show

• Set list

• Video highlights

• A discount code for any item in the merchandise online store

Think about how excited fans would be knowing that they have access to exclusive content because "they were there!"

Use Case #3: Merch

The category of merchandise links the above use cases together but I think it deserves its own segment. Imagine someone who has attended multiple Eric Church concerts over the years (who, me??) While the Old Me collected the physical concert ticket stubs, the New Me would collect POAPs in my digital wallet which would unlock exclusive merchandise that is specific to long-time supporters. Perhaps a hoodie with all the shows that I've attended along with the dates, tour names, and cities on the back, along with a cool "VIP" icon on the front?! gazes longingly into the distance

If the team at EC headquarters doesn't run with my personalized hoodie idea, they could very well create the subname "merch.ericchurch.eth" and offer:

• Discounts on concert tickets and merchandise

• Previews of new music

• Early access to album releases

Eric Church has a paywalled section of his online storefront that is exclusive to fan club members. Thus, he could add another layer to the merch subname such as "churchchoir.merch.ericchurch.eth" or maybe he would prefer "merch.churchchoir.eth". There are many possibilities to how subnames can be structured depending on the owner's intended purpose.

Use Case #4: Community

The fan clubs of musicians are passionate, loyal, and devoted. In today's world, artists have a Facebook fan group, a Discord channel, a forum on their app or website, and other siloed groups. But what if they could create one central subname for the community, such as "community.ericchurch.eth" and link it to a web3 website where Church enthusiasts can hang out? Or maybe Eric's team wants to make a community of fan club members only by using "community.churchchoir.eth".

• Eric could host a monthly Q&A session with his fans

• Fans could connect with each other and arrange meetups or post-show listening sessions

• What if you want to see Eric Church but can't find anyone to join you? They could use the community to "find a friend" to hang with at the show.

Use ENS to Capture Audience Insights

Artists want to connect with their fans for a variety of reasons, but one of the main reasons is to build a loyal and dedicated fan base. Fans who feel a personal connection with an artist are more likely to attend their concerts, buy their music and merchandise, and share their content with others.

Additionally, by engaging with fans on a regular basis, artists can gain valuable feedback and insights into their audience's preferences and interests, allowing them to better tailor their creative output and marketing strategies.

Connecting with fans is not only a way for artists to build a loyal following, but also a means of growing their career and reaching new heights of success.

ENS HQ Consulting to the Rescue

If you or your company's marketing team are looking for innovative ways to connect with your customers, ENS HQ offers consulting services to help you leverage this cutting-edge technology to create personalized, secure, and exclusive experiences for your supporters.

With our expertise in blockchain technology and digital marketing, we can guide you through the process of setting up your own ENS subnames and show you how to use them to their full potential. Reach out to me @CrystalZurn to get started!

• 6-character forename

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Digital Asset Investor by Richard Patey

• While not specifically an ENS or domain name newsletter, it frequently features great information about both

• Richard is a great guy, who’s big into NFTs and domain names. So ENS is an obvious play for him

• His newsletter is great for those who want to follow someone who is constantly working intelligently on ways to buy online assets in all forms, including online businesses, all types of domain names, NFTs etc.

• Highly recommend checking it out!

• Click here to subscribe

• Here is the link to the recent issue featuring ENS info

ENS HQ Investment DAO is officially live and accepting names!

If you have names you’re considering not renewing, fill out the form here and submit them. If we take them, we’ll give you 25% of the sales price when it sells! Here is the form link (new Web3 form coming soon from DeForm!)

For you newbies who want to learn what all the hype with ENS is about but don't know where to start, check out our free Intro to ENS course on Gumroad.

ENS HQ Newsletter is written by:

TJ Larkin - @tjlarkin23
Crystal Zurn - @crystalzurn

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PS. If you want a chance to have your domain featured in this newsletter, respond to this email with your BEST (only one) domain at the absolute lowest price you'd let it go. The more reasonable the price, the higher likelihood we'll feature it. If it needs an explanation of why it's valuable, write no more than three bullet points as to why it's valuable.