Matt Higgins goes full bull on Twitter Spaces

GM!

• A lot to go over this week. We’ll get some quick hits about things that have been happening in the ENS space, plus the big news about Shopify.

• Sad that Budweiser didn’t do anything with beer.eth for the Super Bowl. Seemed like they were hinting at it, but didn’t come to pass. Hopefully next year!

• We’ve got two new initiatives for ENS HQ to introduce, so read on!

Our goal at ENS HQ is to become the go-to brand for all things ENS. While we have a ton going on behind the scenes that we’re building, we have two things we’re ready to release that we’re super excited about. First:

ENS HQ Investment DAO

We started thinking about one of the big upcoming problems that will be common for many people who bought a ton of names last summer during the bull run. That is, what will they do when they have to renew 20/50/200 domains and they either can’t afford the renewals or just don’t want to due to the inherent risk of being so early to ENS domains?

We thought through this problem and think we’ve come up with a pretty innovative solution; that will benefit the DAO, the holder, and the wider community.

The solution:

• an investment DAO in which long-term focused investors can pool money together to invest in names that are not valuable now but will be once ENS goes mainstream

• ENS holders who have domains they think will be valuable in a couple of years, but no one wants to buy today can send them to the DAO, will renew them, post them for sale, and likely hold them for the next 2-4 years

• when ENS goes mainstream, and the DAO sells the name for a profit, the original holder will get 25% of the sales price sent to them

Just because your domain isn’t selling today doesn’t mean it’s total garbage. It just means it’s too risky to buy today. But with investors who are specifically willing to bet on the long-term future of ENS, we can “buy” or renew and hold these domains and wait it out, whereas a regular investor may not be able to.

We will also be able to have more eyeballs in the future put on the domains we hold due to being a part of the ENS HQ brand and the visibility it gets through the newsletter, website, Twitter account, etc.

TLDR for ENS HQ DAO:

• you can’t afford to renew domains that have long-term viability

• you submit to the DAO to take it, renew it, hold it, and sell it

• you get 25% of the sales price when sold

If this idea interests you as an investor in the DAO, or you want to submit some domains that we may want, reply to this email and let us know!

ENS HQ Discord

There are a few ENS-centered Discord servers out there, but most seem to have a big drawback from our perspective. A big one is that the most active seem to be focused on clubs within ENS, which is not good for the wider ENS community.

Most quality conversations are happening on Twitter, which is great. We love it there too. But we think having a Discord that is for any and everything ENS, where we can go much deeper and build relationships without ruining our timelines on Twitter, will be a fantastic addition to the community.

We also will have channels specifically for selling domains that will be curated extremely well. We want to make it easy to offer domains for sale or to give them to the DAO for future profit without tons of spam. This will be a work in progress, but we’re committed to making it as valuable as possible to the community.

TLDR for ENS HQ Discord:
• Join, let’s chat, it’ll be fun, and we want to help

Join the ENS HQ Discord Server

Quick Hits

1. Jack Butcher’s Checks NFT project is still the talk of NFT Twitter, even if the floor price has dropped.

   The interesting thing about this project for us is that Jack bought checkmarks.eth for 0.09eth last week!

   You can check his wallet and see that he owns a bunch of ENS names related to his various projects, as well as a 10k club domain. He’s one of us!

2. ENS.Vision is now integrated with Opensea! You can now list one time on Vision, and it will also post it for sale on OS. More visibility and eyeballs on your names with only one listing! An article that explains it in more detail: Article

3. The ENS subdomain name wrapper was tested and shown on a DAO call recently. Doesn’t seem like there is a recording, but good to know we’re getting closer.

4. The ENS DAO sold 10k Ether ($15,564,800) for USDC. Smart to derisk from the price of Ether, as we saw many companies/DAOs lose 70%+ of their funds by keeping them all in volatile currencies. Although, as I’m writing this, the SEC just announced actions against Circle. Hopefully doesn’t affect the price of USDC.

5. Someone let sixteen 999 Club domains expire. At a floor price of 15eth, they just lost 240eth, or $373,555. Max pain! Assumption would be that they either lost the keys or just forgot and didn’t check and realize they were expiring. Sad either way.

Shopify Integration with Sign-In with Ethereum

Huge adoption news this last week! Friday brought a significant development in the e-commerce world, with Shopify store owners now able to sell NFTs and allow log-ins through SIWE. This is a significant advancement for SIWE, ENS, Ethereum, and the Web3 ecosystem.

It is no surprise that Shopify is leading the way in this regard, with founder Tobi Lutke purchasing tobi.eth for 30eth over a year ago, demonstrating his awareness of the industry's trajectory and his desire to remain at the forefront of it.

This move is another milestone in the journey toward widespread adoption of crypto wallets and ENS domains, which is exciting to see.

Article link

• Common surname with 68k people listed on Forebears.io

• Majority of people with this last name are in Mexico and the USA

• Last names will be the best type of name where you could sell subdomains

0.1eth

Make an offer on ENS.Vision for 0.1eth, and the owner will accept it

More ENS domain deals

• mattress.eth - 1.5eth

• igrow.eth - 0.25eth

• estrella.eth - 0.8eth

Make sure you’re checking the ENS HQ website every day for the best tweets!

enshq.xyz

fyp.eth is the community member of the week!

• He’s a doxxed member who is putting in serious work to help onboard more young people into the ENS community

• He’s been putting out great short-form videos on Twitter and TikTok aimed at onboarding people from those communities

• He’s also been writing great threads that go along with the video content he is making

• Great, genuine guy who is willing to help anyone in the space when he can

• I suspect he is going to play a big part in driving knowledge of the ENS space to the TikTok crowd

Check out his Twitter page here: @fyp_eth

Purrnelopes Country Club

• One of the most innovative PFP projects out there

• They are the first PFP to give ENS subdomains to all of their holders, pcc.eth

• They also hold lots of blue chip NFTs in their treasury, including a Bored Ape and Crypto Punk

• The founder, @carlini8NFT, is super smart and a great thought leader for the space

• The floor is currently at 0.11eth or $183

• Check it out on Opensea

The Drop

• Extremely thorough daily NFT newsletter

• Lots of great info, including news and commentary to keep you up to speed on what’s happening in the NFT space

• Pretty similar to the Milk Road yet focused solely on the NFT space

Click here to subscribe

For you newbies who want to learn what all the hype with ENS is about but don't know where to start, check out our free Intro to ENS course on Gumroad.

If you liked this newsletter, you’ll also like my friends:

• BivNFT - Twice weekly NFT market recap

• Milk Road - Daily crypto market overview in a 5-minute read
  

PS. If you want a chance to have your domain featured in this newsletter, respond to this email with your BEST (only one) domain at the absolute lowest price you'd let it go. The more reasonable the price, the higher likelihood we'll feature it. If it needs an explanation of why it's valuable, write no more than three bullet points as to why it's valuable.