Matt Higgins goes full ENS bull on Twitter Spaces

GM GM!

Some quick notes from the big stories of the week:

• One of the most bullish weeks in a long time, primarily due to Matt Higgins doing almost two hours of ENS talk on Twitter Spaces

• Jack Butcher bought another ENS name, nodes.eth for 5eth

• Lots of Twitter discussion about a potential second ENS airdrop

• Frank DeGods (major NFT influencer and founder of DeGods) acquired his ENS name and got crazy engagement in the announcement

• Balaji discussing ENS with Shopify founder tobi.eth on his new podcast

• pfp.eth sold for 40eth, buyer also paid $353k for pfp.com today

Let’s get into it!

Matt Higgins drops the mic

We finally got to hear Matt’s detailed thoughts on why he is so bullish on ENS. And he over delivered!

First, who is Matt Higgins?

• former host of Shark Tank

• partner of Gary Vee

• CEO of RSE Ventures

• former Vice Chairman of Miami Dolphins (2012-2021)

Matt is a truly prolific individual. And he understands business inside and out.

He did a live Twitter Spaces, hosted by @sadaf_eth, that was incredible. He went over a ton of big-picture aspects of ENS and why it has the potential to be used by billions of people in the relatively near future.

Here are some of the things he discussed:

• ENS will be bigger than DNS. DNS is only for websites, ENS is for all individuals

• It is a worldwide technology that has no borders

• There will need to be a naming system as crypto, defi, and the metaverse come to life. ENS is leading by a large margin and has the best tech

• It’s smarter to bet on infrastructure than on individual use cases

• Most obvious use case is subdomains for big brands and celebrities

• No rug pull risk

• Awesome to be so early to world-changing tech

• Sports teams’ fan clubs will move to the blockchain, with members getting subdomains

• Subdomain wrapper is needed to get brands to care about acquiring their ENS name

• Focus on acquiring names that resonate deeply with many people

• Gift names to friends because it’s awesome

• ENS is so exciting with so much upside; regular NFTs have become boring

• ENS needs a marketing working group

• We are so early

He went over a lot more than this, but these were most of the high-level points.

Having someone of his stature and connections in the community is a massive win for ENS. We should be thankful to have him. And try to utilize him when possible (DAO partnership of some kind???).

Highly recommend everyone listen to the entire thing. I wrote up a full recap Twitter thread if you don’t have time to listen that you can check out as well.

Thanks for being a great steward of the community, Matt!

Listen to the whole thing here 👇

• 5-character domain with obvious meaning, so only $5 renewal cost

• While it is a misspelling, its the most obvious and best misspelling of one of the most investible words out there

• If you were going to buy one misspelled ENS domain, this might be one of the top 10 that exist

• The price is amazing

• Want to give readers a chance to buy it first, but if no one does in 24 hours, I will likely pick it up

• Buy it on ens.vision

0.015eth ($25)

Make sure you’re checking the ENS HQ website every day for the best tweets!

enshq.xyz

fyp.eth is the community member of the week!

• He’s a doxxed member who is putting in serious work to help onboard more young people into the ENS community

• He’s been putting out great short-form videos on Twitter and TikTok aimed at onboarding people from those communities

• He’s also been writing great threads that go along with the video content he is making

• Great, genuine guy who is willing to help anyone in the space when he can

• I suspect he is going to play a big part in driving knowledge of the ENS space to the TikTok crowd

Check out his Twitter page here: @fyp_eth

Purrnelopes Country Club

• One of the most innovative PFP projects out there

• They are the first PFP to give ENS subdomains to all of their holders, pcc.eth

• They also hold lots of blue chip NFTs in their treasury, including a Bored Ape and Crypto Punk

• The founder, @carlini8NFT, is super smart and a great thought leader for the space

• The floor is currently at 0.11eth or $183

• Check it out on Opensea

Episode 10: Analyzing Matt Higgins Twitter Spaces

• Mike and TJ do a detailed analysis of the first half of the Twitter Spaces that Matt Higgins did last week

• TJ takes many of Matt’s thoughts and expands into more detail on what exact he means and other potential use cases

• Look out for part two coming in a few days. Make sure you’re subscribed to on YouTube so you don’t have to wait til next week’s newsletter to see part two

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• Lots of great info, including news and commentary to keep you up to speed on what’s happening in the NFT space

• Pretty similar to Milk Road yet focused solely on the NFT space

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For you newbies who want to learn what all the hype with ENS is about but don't know where to start, check out our free Intro to ENS course on Gumroad.

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